Tone of Voice

• Neutral: Communicate clearly and objectively.

• Informative Content: Highlights of company culture, employee testimonials, and development programs.Inclusive: Use language that welcomes and respects all individuals and backgrounds.

Visual Identity

• Logo Usage: Visual language with using the logo shape/form- negative space.

• Color Palette: Utilize the brand’s official colors consistently across all material. Maintain a minimal contrast to uphold legibility. New secondary colours.

• Typography: Poppins Type Family.

• Photography: Use high-quality images that reflect our products and values. Ensure images are diverse and inclusive.

• Illustrations: Challenges maintain a coherent style that aligns with the brand's overall identity.