Multi-channeled campaign work

The work includes art direction and design: conceptualising and creating impactful marketing materials.

• Designing high-performing digital display ads with brand aesthetics and maximise click-through rates.

• Developing engaging social media graphics and ad campaigns email campaigns, landing pages, that resonate with target audiences and drive brand awareness, engagement, and conversions.

• Some of the work are animated built with existing motion templates. As a team we helped to evolve the Bright World branding, using the brand core assets creatively throughout the digital and some printed communication channels. 

• Collaborating effectively with cross-functional team: marketing, product/web development, sales and CRM to ensure brand consistency and campaign success.

• Softwares: Adobe Creative Suit, Figma, CMS.